As business owners, our company’s biggest asset is ourselves. We know all about our products, our customers, our production processes and our industries, but we know very little about ourselves. We all know that people buy people and the more authentic you are, the more natural charisma you have, the more likely people are to buy from you.
We didn’t study self-development at school, let alone mental wellness and emotional intelligence. Those of us who have already done self-development work, have done it purely with the objective of bettering ourselves. What we haven’t done, is dig deep to find out who we are and build a rock-solid sense of identity.
This grounded sense of self is the single most important platform for living a fulfilled life and building a dynamic, thriving business which genuinely ignites our passion and makes an impact on the world we live in.
Only 9% of our mind is conscious; therefore 91% of how we create our reality on a moment-by-moment basis is unconscious and we know nothing about our Unconscious. Understanding the filtering process our mind goes through every second, tells us a huge amount about how we think and why and how we experience stress and burnout. And it’s not rocket science!
Now that you have the bigger picture of how your mind works, it’s time to explore stress in more detail: what it is, what function it serves, how it works and how to stop it, so that you can regain a clear head and the energy to really fire up your business and the people it serves.
Emotional intelligence is the ability to understand and manage your own emotions, and those of the people around you. People with a high degree of emotional intelligence know what they’re feeling, what their emotions mean, and how these emotions can affect other people.
For leaders, having emotional intelligence is essential for success. After all, who is more likely to succeed – a leader who shouts at his team when he’s under stress, or a leader who stays in control, and calmly assesses the situation?
As business owners our business is our reason to get out of bed every morning: it’s our passion. But very few of us have actually articulated what the purpose embedded within our business actually is. It’s written in our personal values and in our emotional D.N.A.
But articulating it, not only helps us to constantly connect with it and motivate ourselves, it also allows other key stakeholders (staff, customers) to buy into it too. There’s a Chinese proverb that says: “If you do what you love, you will never work a day in your life.”
Discovering who we are and being utterly comfortable with being that person, transforms our world…literally! Being authentic allows us to drop the mask that we all wear, worrying about what people think about us. This saves us a huge amount of mental energy, helps us to look forwards with positivity, improves our relationships and clarifies our thinking.
The revelation of a deep sense of self is extremely empowering: it unlocks your energy at a different level. No more doubting and double-checking: just the courage to find your own path and steer your business forward with certainty and excitement.
The words used to describe successful entrepreneurs are charismatic, driven, purposeful and dynamic; they have the confidence and clarity to make good decisions and take action fast. This can only be learned and reproduced reliably through genuinely deep-level self-awareness.